In 1886, the entrepreneur Hugo Zietz founded the \u201coriental tobacco and cigarette factory Yenidze\u201d in Dresden. It was named after the tobacco-growing area centred around a small town called Giannitsa, whose former turkish name is Yenidze and which is located in modern Greece. In 1907, Hugo Zietz hired the architect Martin Hammitzsch to build a factory to fulfil a special prerequisite: back then, in central Dresden, it was prohibited to build factory premises, which can be easily identified as factories. Therefore, Zietz came up with the idea to design the factory in the style of a mosque. Consequently, the building would not only meet the requirements of the city council but also become a distinctive advertising monument for oriental cigarette brands. In 1909, the Yendize was eventually brought to completion and opened its gates for the first time. However, it was only 15 years later that the factory was sold to the Reemtsma group, which continued to operate it until 1953.<\/p>\n
For the production of cigarettes the whole building was used: In the basement the raw tobacco was stored and prepared for processing. On the second and third floor manually rolled cigarettes were produced and on the fourth floor machine-made mass products were manufactured. Labels and banderoles were fitted on the first floor and on the ground floor the goods were prepared for shipment. Rest areas for the staff were available in the dome.<\/p>\n
The spectacular architecture of the Yenidze created a strong contrast to Dresden\u2019s characteristic Baroque architecture and was initially subject to huge disapproval. As a response to his draft for the Yenidze, the architect Martin Hammitzsch was even excluded from the chamber of architects. Despite all hostilities, the Yenidze fully lived up to its advertising requirements, as it was on everybody\u2019s lips. It was most likely due to its optimal location near the main railway line Berlin-Prague that must have made travelers associate the brand name \u201cSalem Aleikum\u201d, which was fixed to the building, with the image of a mosque in the middle of Saxony.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
In 1886, the businessman Hugo Zietz founded an oriental tobacco and cigarette factory in Dresden, named after the tobacco-growing area centred around a small town called Giannitsa, whose former Turkish name is Yenidze.<\/p>\n
<\/p>\n","protected":false},"author":7,"featured_media":1839,"parent":9,"menu_order":2,"comment_status":"open","ping_status":"open","template":"yenidze-template .php","meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.yenidze.eu\/en\/wp-json\/wp\/v2\/pages\/2167"}],"collection":[{"href":"https:\/\/www.yenidze.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yenidze.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yenidze.eu\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yenidze.eu\/en\/wp-json\/wp\/v2\/comments?post=2167"}],"version-history":[{"count":27,"href":"https:\/\/www.yenidze.eu\/en\/wp-json\/wp\/v2\/pages\/2167\/revisions"}],"predecessor-version":[{"id":3625,"href":"https:\/\/www.yenidze.eu\/en\/wp-json\/wp\/v2\/pages\/2167\/revisions\/3625"}],"up":[{"embeddable":true,"href":"https:\/\/www.yenidze.eu\/en\/wp-json\/wp\/v2\/pages\/9"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yenidze.eu\/en\/wp-json\/wp\/v2\/media\/1839"}],"wp:attachment":[{"href":"https:\/\/www.yenidze.eu\/en\/wp-json\/wp\/v2\/media?parent=2167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}